What do the Relations Group do?
We help you communicate...
The right message...
to the right people...
at the right time!
We help your spokesperson be a voice of authority to millions...
on Radio, TV and Podcasts across the UK.
We media train your in-house experts to become...
confident articulate spokespeople
broadcasting your message to millions.
We can help you generate the news...
through creative ideas, credible research and compelling content...
and turn that content into high quality coverage.
We can help you be THE voice of your industry by helping you...
launch and grow your own podcast!
Our Approach...
Welcome to The Relations Group - a cluster of broadcast media relations specialists enabling our clients to effectively communicate their message to a wide audience through broadcast media including radio, TV, and podcasts through engaging stories and content.
For the last 20 years we've been working with the UK's biggest brands and leading PR agencies to create impactful campaigns that communicate the right message, to the right audience at the right time.
Our team of experienced professionals understands the power of storytelling and the importance of getting your message heard. We are obsessed with broadcast and as such specialise in securing broadcast media coverage for our clients, including BBC and Commercial radio, television from regional news bulletins to securing coverage on 24 hour news channels, and podcasts, while also helping to create the content and ingredients required for high quality coverage that meets OfCom guidelines and BBC editorial guidelines.
Our approach is simple but effective. We take the time to understand your brand, your goals, and your target audience. We then create a customised PR strategy to maximize your media exposure and help you achieve your objectives - whether that's a single campaign or a multi-year strategy.
With our extensive network of contacts in the media industry, we are able to connect you with the right journalists, producers, and hosts to ensure your message reaches the right people at the right time. We also provide comprehensive coverage reports and have access to high level media monitoring and measurement services to track the impact and reach of your media coverage.
At The Relations Group, we pride ourselves on our professionalism, creativity, and commitment to achieving results for our clients. Whether you are looking to position your brand as a thought leader, launch a new product, raise awareness for a cause, or enhance your brand reputation, we are here to help.
Schedule a free creative call with one of our team to explore options:
For the last 20 years we've been working with the UK's biggest brands and leading PR agencies to create impactful campaigns that communicate the right message, to the right audience at the right time.
Our team of experienced professionals understands the power of storytelling and the importance of getting your message heard. We are obsessed with broadcast and as such specialise in securing broadcast media coverage for our clients, including BBC and Commercial radio, television from regional news bulletins to securing coverage on 24 hour news channels, and podcasts, while also helping to create the content and ingredients required for high quality coverage that meets OfCom guidelines and BBC editorial guidelines.
Our approach is simple but effective. We take the time to understand your brand, your goals, and your target audience. We then create a customised PR strategy to maximize your media exposure and help you achieve your objectives - whether that's a single campaign or a multi-year strategy.
With our extensive network of contacts in the media industry, we are able to connect you with the right journalists, producers, and hosts to ensure your message reaches the right people at the right time. We also provide comprehensive coverage reports and have access to high level media monitoring and measurement services to track the impact and reach of your media coverage.
At The Relations Group, we pride ourselves on our professionalism, creativity, and commitment to achieving results for our clients. Whether you are looking to position your brand as a thought leader, launch a new product, raise awareness for a cause, or enhance your brand reputation, we are here to help.
Schedule a free creative call with one of our team to explore options:
Placing your spokesperson on BBC and Commercial radio stations across the UK.
For over 20 years, The Relations Group has been at the forefront of securing exceptional radio coverage on both BBC and commercial radio stations. Our track record speaks for itself as we have consistently delivered high-quality results for some of the most renowned brands in the industry.
From the esteemed NHS to global giants like Coca Cola, IBM, Microsoft, and major banks and pharmaceutical companies, we have established strong partnerships that have propelled their messages to the airwaves. Through our extensive network and deep-rooted relationships with radio presenters, producers, news editors, and broadcast journalists, we have been able to connect our clients with their target audience effectively.
At The Relations Group, we understand that successful radio coverage goes beyond just pitching a story. It requires a meticulous understanding of the radio landscape, the preferences of different stations, and the expectations of their audiences. Our team of experts combines strategic thinking, industry expertise, and creativity to craft tailored approaches that ensure your message resonates with both the broadcaster and the listeners.
We take pride in our ability to harness our relationships with key stakeholders in the radio industry. By nurturing these connections over the years, we have gained unparalleled access to decision-makers and influencers who have the power to amplify your brand's message. This unique advantage enables us to position your story in front of the right people, maximizing the likelihood of securing valuable coverage.
Our success lies in our comprehensive understanding of the media landscape and our ability to adapt to ever-changing trends and technologies. Whether it's a live interview, a recorded segment, or a sponsored feature, we have the expertise to navigate the intricacies of radio broadcasting and deliver impactful results for our clients.
Partnering with The Relations Group means gaining a trusted ally who will go above and beyond to secure quality radio coverage for your brand. Our commitment to excellence, combined with our extensive network and deep industry knowledge, ensures that we consistently deliver outstanding results that surpass expectations.
Join the ranks of our satisfied clients and experience the power of effective radio coverage. Contact The Relations Group today and let us leverage our expertise and relationships to take your brand to new heights in the world of radio broadcasting.
From the esteemed NHS to global giants like Coca Cola, IBM, Microsoft, and major banks and pharmaceutical companies, we have established strong partnerships that have propelled their messages to the airwaves. Through our extensive network and deep-rooted relationships with radio presenters, producers, news editors, and broadcast journalists, we have been able to connect our clients with their target audience effectively.
At The Relations Group, we understand that successful radio coverage goes beyond just pitching a story. It requires a meticulous understanding of the radio landscape, the preferences of different stations, and the expectations of their audiences. Our team of experts combines strategic thinking, industry expertise, and creativity to craft tailored approaches that ensure your message resonates with both the broadcaster and the listeners.
We take pride in our ability to harness our relationships with key stakeholders in the radio industry. By nurturing these connections over the years, we have gained unparalleled access to decision-makers and influencers who have the power to amplify your brand's message. This unique advantage enables us to position your story in front of the right people, maximizing the likelihood of securing valuable coverage.
Our success lies in our comprehensive understanding of the media landscape and our ability to adapt to ever-changing trends and technologies. Whether it's a live interview, a recorded segment, or a sponsored feature, we have the expertise to navigate the intricacies of radio broadcasting and deliver impactful results for our clients.
Partnering with The Relations Group means gaining a trusted ally who will go above and beyond to secure quality radio coverage for your brand. Our commitment to excellence, combined with our extensive network and deep industry knowledge, ensures that we consistently deliver outstanding results that surpass expectations.
Join the ranks of our satisfied clients and experience the power of effective radio coverage. Contact The Relations Group today and let us leverage our expertise and relationships to take your brand to new heights in the world of radio broadcasting.
Giving You The Prestige and Thought Leadership of Being on TV
For over two decades, The Relations Group has been instrumental in securing outstanding coverage for our clients on renowned BBC and Commercial TV news stations, as well as popular morning TV shows. Our expertise spans a wide range of platforms, including BBC News, Sky News, CNN, This Morning, BBC Breakfast, and regional BBC and commercial TV news programs like BBC Scotland and London Live.
We take great pride in our ability to connect our clients with these influential media outlets, ensuring their messages reach a vast and diverse audience. By leveraging our strong relationships with producers, news editors, and broadcast journalists, we have established ourselves as a trusted partner in the industry.
At The Relations Group, we understand that securing coverage on top-tier TV news stations and morning shows requires a strategic approach tailored to each platform's unique requirements. Our experienced team possesses an in-depth understanding of the media landscape, enabling us to craft compelling pitches and engaging storylines that resonate with the producers and viewers alike.
We go beyond simply pitching a story. We carefully analyze the preferences, demographics, and editorial guidelines of each TV station, allowing us to position your brand effectively and ensure maximum impact. From BBC News to Sky News, CNN to morning shows like This Morning and BBC Breakfast, we know how to navigate the competitive TV landscape and secure valuable airtime for our clients.
Our success extends beyond national networks to regional BBC and commercial TV news programs such as BBC Scotland and London Live. We recognize the significance of reaching local audiences and tailor our approach accordingly. By leveraging our network of regional contacts, we help our clients gain exposure on these influential platforms, strengthening their presence and relevance in specific geographic areas.
When you partner with The Relations Group, you gain a dedicated team that is committed to delivering exceptional results. Our comprehensive understanding of the TV news industry, coupled with our strong relationships and strategic approach, ensures that we consistently secure impactful coverage for our clients.
Experience the power of TV news exposure and morning show appearances by partnering with The Relations Group. Contact us today to unlock the potential of these influential platforms and elevate your brand's visibility on both national and regional TV stations. Together, we will make your message heard by millions.
We take great pride in our ability to connect our clients with these influential media outlets, ensuring their messages reach a vast and diverse audience. By leveraging our strong relationships with producers, news editors, and broadcast journalists, we have established ourselves as a trusted partner in the industry.
At The Relations Group, we understand that securing coverage on top-tier TV news stations and morning shows requires a strategic approach tailored to each platform's unique requirements. Our experienced team possesses an in-depth understanding of the media landscape, enabling us to craft compelling pitches and engaging storylines that resonate with the producers and viewers alike.
We go beyond simply pitching a story. We carefully analyze the preferences, demographics, and editorial guidelines of each TV station, allowing us to position your brand effectively and ensure maximum impact. From BBC News to Sky News, CNN to morning shows like This Morning and BBC Breakfast, we know how to navigate the competitive TV landscape and secure valuable airtime for our clients.
Our success extends beyond national networks to regional BBC and commercial TV news programs such as BBC Scotland and London Live. We recognize the significance of reaching local audiences and tailor our approach accordingly. By leveraging our network of regional contacts, we help our clients gain exposure on these influential platforms, strengthening their presence and relevance in specific geographic areas.
When you partner with The Relations Group, you gain a dedicated team that is committed to delivering exceptional results. Our comprehensive understanding of the TV news industry, coupled with our strong relationships and strategic approach, ensures that we consistently secure impactful coverage for our clients.
Experience the power of TV news exposure and morning show appearances by partnering with The Relations Group. Contact us today to unlock the potential of these influential platforms and elevate your brand's visibility on both national and regional TV stations. Together, we will make your message heard by millions.
Harness Vital Research and Statistics, the research arm of The Relations Group!
For twenty years, we have been the driving force behind generating strong news hooks that significantly enhance the quality of broadcast coverage. Our expertise lies in crafting compelling research questions that provide a fresh perspective on any topic, positioning you as a leader in your field and captivating your audience.
What sets us apart is our ability to ask the right questions that yield the most impactful results. We boast an extensive panel of over 100,000 UK adults, allowing us to gather reliable and timely data that meets your specific needs. Our commitment to efficiency means you receive comprehensive insights within an impressive 72-hour turnaround time. With this rapid access to data, you can stay ahead of the curve and make informed decisions that drive your brand's success.
Incorporating research into your communication strategy unlocks instant credibility and authority for your brand. Our rigorous research methodologies yield statistics that provide compelling evidence supporting your key messages, setting you apart from the competition. Whether you aim to engage the media, spark conversations, or enhance your thought leadership, our team is here to help you harness the power of statistics effectively.
We understand that every brand is unique, and research needs may vary. That's why we offer customized solutions tailored to your specific requirements. Our team of experts will closely collaborate with you to design research studies that align with your objectives, delivering actionable insights. From questionnaire design to data analysis, we handle the entire research process with utmost accuracy, reliability, and professionalism.
Contact us today to explore how our research and statistics services can propel your brand to new heights. Let us help you generate instant credibility, authority, and engaging talking points that captivate your target audience. Together, we will unveil fresh perspectives, establish thought leadership, and pave the way for your next PR campaign.
Reach out to us now and discover how Vital Research and Statistics can be the catalyst for your brand's success.
What sets us apart is our ability to ask the right questions that yield the most impactful results. We boast an extensive panel of over 100,000 UK adults, allowing us to gather reliable and timely data that meets your specific needs. Our commitment to efficiency means you receive comprehensive insights within an impressive 72-hour turnaround time. With this rapid access to data, you can stay ahead of the curve and make informed decisions that drive your brand's success.
Incorporating research into your communication strategy unlocks instant credibility and authority for your brand. Our rigorous research methodologies yield statistics that provide compelling evidence supporting your key messages, setting you apart from the competition. Whether you aim to engage the media, spark conversations, or enhance your thought leadership, our team is here to help you harness the power of statistics effectively.
We understand that every brand is unique, and research needs may vary. That's why we offer customized solutions tailored to your specific requirements. Our team of experts will closely collaborate with you to design research studies that align with your objectives, delivering actionable insights. From questionnaire design to data analysis, we handle the entire research process with utmost accuracy, reliability, and professionalism.
Contact us today to explore how our research and statistics services can propel your brand to new heights. Let us help you generate instant credibility, authority, and engaging talking points that captivate your target audience. Together, we will unveil fresh perspectives, establish thought leadership, and pave the way for your next PR campaign.
Reach out to us now and discover how Vital Research and Statistics can be the catalyst for your brand's success.
If Your Spokesperson Wouldn't Be Ready to Do a Radio or TV Interview Tomorrow - We can Help!
At The Relations Group, with 20 years of broadcast experience, we're perfectly placed to help spokespeople excel in interviews across radio, TV, and podcasts. We understand the significance of effective communication and have developed a comprehensive training program to equip your team with the skills, confidence, and technological know-how needed to make a lasting impact.
Our training sessions are thoughtfully designed to cover all essential aspects of media preparation, ensuring your spokespeople are well-prepared to navigate various interview formats. Here's an overview of what our training program entails:
Prepare your spokespeople for success with The Relations Group. Contact us today to discuss how our training program can help elevate their interview skills and enhance your brand's communication strategy. Together, we will ensure your spokespeople shine in every media opportunity they encounter.
Our training sessions are thoughtfully designed to cover all essential aspects of media preparation, ensuring your spokespeople are well-prepared to navigate various interview formats. Here's an overview of what our training program entails:
- Strategic Message Preparation: Crafting the right messages is crucial for successful interviews. We guide your spokespeople in preparing key messages tailored to their audience, while also creating memorable soundbites that resonate with listeners and viewers.
- Mastering Interview Techniques: Our experienced trainers provide expert guidance on interview techniques, ensuring your spokespeople feel confident and prepared. From body language to tone of voice, we cover every aspect to help them make a powerful impression.
- Navigating Different Interview Formats: Different interview formats require unique approaches. We prepare your spokespeople for radio interviews, both live and pre-recorded, teaching them how to engage listeners effectively. Additionally, we simulate TV interviews, covering news, feature, and lifestyle formats, helping your team adapt their messaging to various TV platforms.
- Handling Challenging Situations: Dealing with challenging journalists or presenters can be intimidating. We equip your spokespeople with strategies to handle difficult questions or unexpected situations with grace and confidence, ensuring they stay on message and maintain control of the conversation.
- Podcast Interview Preparation: As podcasts continue to grow in popularity, we help your team navigate this unique interview format. We provide guidance on tailoring messages for podcast audiences, ensuring your spokespeople make a memorable impact in this ever-expanding medium.
- Utilising Technology for Optimal Performance: In today's digital age, having the right technology is essential for maximizing broadcast opportunities. We assist your team in leveraging the appropriate tools and techniques to enhance their performance, ensuring a seamless and professional experience.
Prepare your spokespeople for success with The Relations Group. Contact us today to discuss how our training program can help elevate their interview skills and enhance your brand's communication strategy. Together, we will ensure your spokespeople shine in every media opportunity they encounter.
Unlock the Power of Infographics with The Relations Group!
At The Relations Group, we understand the importance of presenting complex data in a simple, visually compelling manner. That's why we offer our expertise in creating hard-hitting infographics that distill intricate information into a clear and easily digestible format. Our infographics provide numerous benefits for our clients, empowering them to effectively communicate their message and captivate their target audience.
Here's how our infographics can make a significant impact on your communication strategy:
Experience the power of infographics in conveying your message effectively. Contact us today to discuss how our infographic services can benefit your brand and unlock the potential of your data visualization. Together, we will create impactful visuals that make a lasting impression and reinforce your brand's position as a leader in your industry.
Here's how our infographics can make a significant impact on your communication strategy:
- Simplicity in Complexity: Data can often be overwhelming, making it challenging to convey your message effectively. Our team of skilled designers and data analysts excels in simplifying complex information, transforming it into visually engaging infographics that tell a compelling story. By distilling data into clear and concise visual elements, we ensure that your audience can quickly grasp key insights and understand the core message you want to convey.
- Enhanced Understanding: Infographics offer a powerful tool to enhance understanding by presenting information in a visual and intuitive manner. Through the strategic use of graphics, charts, and diagrams, we provide your audience with a comprehensive overview of complex data, enabling them to absorb and retain information more easily. This increased comprehension ultimately leads to greater engagement and memorability of your brand's message.
- Increased Shareability: Infographics are highly shareable assets in today's digital age. Their visually appealing nature and ability to convey information succinctly make them ideal for social media platforms, websites, and presentations. By leveraging our expertise, you can create eye-catching infographics that capture attention, encourage sharing, and expand the reach of your message across various channels. This increased exposure can drive greater brand visibility and attract a wider audience.
- Brand Authority and Thought Leadership: Well-crafted infographics position your brand as an authority in your industry. By distilling complex data into easily understandable visuals, you showcase your expertise and establish credibility among your target audience. Infographics not only enhance your brand's reputation but also help position you as a thought leader, as they demonstrate your ability to simplify and present complex information in a compelling way.
- Versatility in Communication: Infographics offer versatility in how you communicate your message. Whether you're presenting at a conference, incorporating visuals into a report, or sharing information on your website or social media platforms, infographics provide a versatile and impactful means of communication. They enable you to convey key data points, statistics, and insights in a visually appealing format, capturing attention and delivering your message effectively.
- SEO - In addition to their visual appeal and communication advantages, infographics also offer significant SEO benefits. Search engines value high-quality and engaging visual content, and infographics fit the bill perfectly. By incorporating relevant keywords, tags, and descriptions into your infographic, you can optimize it for search engines, making it more discoverable and driving organic traffic to your website. Infographics also have the potential to attract backlinks from other websites and social media platforms, which further improves your search engine rankings.
Experience the power of infographics in conveying your message effectively. Contact us today to discuss how our infographic services can benefit your brand and unlock the potential of your data visualization. Together, we will create impactful visuals that make a lasting impression and reinforce your brand's position as a leader in your industry.
Leverage the Power of Broadcast Coverage with Social Media Kits!
Securing high-quality broadcast coverage is a valuable asset that can greatly enhance your brand's credibility. At The Relations Group, we understand the importance of leveraging these assets to amplify your message and expand your reach on social media and online platforms. Our Social Media Kits are designed to help you maximize the impact of your broadcast coverage while building long-term credibility and positioning for your brand.
What can you expect from our Social Media Kits?
Contact us today to discuss how our Social Media Kits can amplify the effectiveness of your broadcast coverage and maximize its impact on your digital presence. Together, we'll take your brand to new heights by leveraging the power of broadcast coverage across social media channels and beyond.
What can you expect from our Social Media Kits?
- Rich Media Assets: After each campaign or phase of activity, we provide you with rich media assets that can be seamlessly integrated into your digital and social media platforms. These assets include MP3s and audio files of the interview recordings, ensuring that your audience can easily access and engage with your broadcast coverage.
- Spectograms/Audiograms: Spectograms, also known as audiograms, are captivating videos created from audio files. These videos allow you to share audio content on social media platforms that predominantly feature video. By leveraging spectograms, you can showcase snippets of your broadcast coverage, featuring logos of reputable media outlets such as the BBC. These assets not only provide social proof of your expertise and thought leadership but also create opportunities for engaging discussions with your audience, driving higher conversion rates.
- Showreel Highlights: We compile a showreel of the most impactful moments from your media coverage in both audio and video formats. This dynamic highlights reel, lasting under 3 minutes, captures the essence of your brand's exposure, making it easily shareable across your social media channels. The showreel serves as a powerful tool to reinforce your brand's positioning and credibility to a wide audience.
- Social Media Clips: To facilitate easy sharing and engagement, we provide you with five key message-focused social media clips. These clips are optimized for social media platforms, lasting under 60 seconds and in portrait format. By sharing these clips on platforms like Instagram stories, reels, and TikTok, you can captivate your audience, drive conversation, and extend the reach of your broadcast coverage.
Contact us today to discuss how our Social Media Kits can amplify the effectiveness of your broadcast coverage and maximize its impact on your digital presence. Together, we'll take your brand to new heights by leveraging the power of broadcast coverage across social media channels and beyond.