Weber Shandwick - Nytol Radio and Podcast Interviews Campaign
Nytol looked to promote springtime as a great time to reset your circadian rhythm, whilst highlighting the link between sleep and mental health. After two years of the pandemic, Brits are ‘more tired than ever’, we need to improve our sleep quality to improve our mental health; Nytol wants to help Britons ‘Spring Back’ this spring with more energy and a better sleep routine.
The Coverage Highlights included: 4 BBC's, 2 News Networks (including Sky News Radio) and 2 Podcasts, with a total of 19 items of coverage, and an audience reach of 28.2 million. |
|