Weber Shandwick - Love Canned Food Radio Interviews Campaign

Love Canned Food looked to utilise research and radio interviews to secure UK wide broadcast coverage, whilst encouraging listeners to make swaps to canned foods. Canned food is just as tasty as fresh and frozen. Most canned fruit and vegetables are packed within hours of harvest, meaning that the natural flavours in the ingredients can be locked in quickly.

The Coverage Highlights included: 9 BBC's and 6 National's, with a total of 15 items of  coverage, and an audience reach of 32 million.

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