Weber Shandwick - IBM Radio and TV Interviews Campaign

IBM looked to position themselves as the innovation engine of the UK; highlighting the pioneering use of IBM technologies, and the history of IBM’s involvement at Wimbledon. IBM is helping Wimbledon "Prepare for Greatness” in 2018. The All England Lawn Tennis Club (AEL TC), today unveiled new Al technologies for The Championships 2018, marking the next phase in the AELTC's Journey, cementing digital as the gateway to their brand with unique data insights and Al solutions to drive fan engagement and business efficiency.

The Coverage Highlights included: 8 BBC's, 1  National and  TVs, with a total of 20 items of  coverage, and an audience reach of 38.7 million.

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