w'air Radio and TV Interviews Campaign

Through their radio interviews, w’air looked to create UK wide brand awareness, whilst positioning themselves as the only alternative washing device in the industry. w’air is revolutionising the way we do washing; the technology gently cleans and refreshes your delicate fabrics and other clothes you are told not to wash, or you are told that can only be treated at the dry cleaners. w’air is an eco-friendly alternative to traditional washing.

The Coverage Highlights included: 2 BBC's, 3 National's and 1 TV, with a total of 10 items of  coverage, and an audience reach of 2.4 million.

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