Vets Now and My Family Vets Radio and TV Interviews Campaign

My Family Vets and Vets now looked to highlight the shortage of vets in the UK, the impact this may have on pets, pet owners, and their experience visiting the vets at the moment - bringing into the discussion why it can be such a rewarding career.  They aimed to encourage the audience to only make vet appointments they can keep, and to call and cancel or rearrange if they need to. Also, use online consultation services like ‘Video Vets Now’ if not urgent.

The Coverage Highlights included: 3 BBC's and 1 TV, with a total of 13 items of  coverage, and an audience reach of 3.2 million.

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