UP&GO Radio and TV Interviews Campaign

UP&GO aims to use radio interviews to educate the public on the vast array of benefits that UP&GO provides whilst educating the listener on the implications of skipping breakfast and how we can all improve our entire lives by starting the day with UP&GO. Their nutritionists and food scientists were keen to create a convenient and nutritious breakfast option for busy people, and in 1998 launched UP&GO creating a liquid breakfast category in a world-first innovation.

The Coverage Highlights included: 5 BBC's, 2 National's and 1 TV, with a total of 7 items of  coverage, and an audience reach of 5 million.

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