The Wave Radio, TV and Podcast Interviews Campaign
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The Wave looked to utilise interviews in order to achieve coverage and expose The Wave as a safe surfing holiday for all, whilst generally increasing brand awareness across the UK. The Wave is not just about surfing, it’s about getting back to nature, improving health and wellbeing, connecting with other people, enjoying great food and drink, having a great day and lots of fun in the process.
The Coverage Highlights included: 6 BBC's, 2 Podcast's and 2 TV's, with a total of 13 items of coverage, and an audience reach of 4.5 million. |
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