The Bingo Association Radio and Podcast Interviews Campaign

Through their interviews, The Bingo Association wanted to encourage the public to show their support for National Bingo Day, and to get listeners along to their local club. Over 3 million people play bingo in the UK; many people think bingo is mainly played by older people, but they’re wrong! Over one-third of online bingo players fall within the 25-34 age bracket; it’s a great activity for everyone and the day aims to inspire new and lapsed players back to the game.

The Coverage Highlights included: 4 BBC's, 3 National's and 2 Podcast's, with a total of 17 items of  coverage, and an audience reach of 6.25 million.

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