SOGO Radio Interviews Campaign

SOGO looked to utilise radio interviews to raise brand awareness across the UK by using comissioned research to explore Brits attitudes towards electric cars. The pandemic has encouraged Brits to reassess their relationship with their cars, with electric options experiencing a 186% rise in demand. Electric battery, plug-in hybrid and hybrid car sales rose by 186%, 91% and 12% respectively last year while demand for petrol and diesel options shrunk by 39% and 55% when compared to 2019.

The Coverage Highlights included: 2 BBC's, 3 National's and 2 News Network's, with a total of 13 items of  coverage, and an audience reach of 7.3 million.

Testimonial

"The team at Relations Group delivered a highly effective campaign that provided fantastic results for SOGO, an ultra-flexible vehicle leasing company. The lead up to the campaign was supportive and professional, with advice on shaping the research and targeting the media. The coordination of the client, brand ambassador and wider marketing team ensured everyone was kept informed of progress and the campaign went smoothly. I look forward to working with them again in the near future"
Nathan Lane – Director, Campfire PR

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