Social Media Kits
One of the major benefits of securing high profile broadcast coverage is the credibility that comes from leveraging these assets. At the end of each campaign or phase of activity it's possible to receive files that can be leveraged in all social media and online platforms including:
- YouTube
- Instagram Reels
- Facebook Posts and Stories
- TikTok
- Blog Posts
- Content for your email newsletters and auto-responders.
- Can be used as hold music for your phone system
Social Media Kit Content
What is included in your social media kit?
After a campaign you will be sent rich media assets that can be utilised by your digital or social teams to amplify the effectiveness of your campaign. One good bit of broadcast coverage could give you ongoing credibility and brand positioning for years.
Here's what's included:
After a campaign you will be sent rich media assets that can be utilised by your digital or social teams to amplify the effectiveness of your campaign. One good bit of broadcast coverage could give you ongoing credibility and brand positioning for years.
Here's what's included:
- MP3's and audio files of the interview recordings
- Spectograms / Audiograms of the three best items of coverage
- A showreel in audio and video format of the highlights of your media coverage in under 3 minutes
- 5 Social Media Clips of key messages that are under 60 seconds and in portrait format so that they can be easily shared on Instagram stories and reels and TikTok.
Spectograms / Audiograms
Spectograms (also known as audiograms) are videos created from audio files. Most social platforms have native video players and don't have native audio players making audio very difficult to share online. The spectograms however can easily be uploaded to all social platforms and are an excellent way to leverage the credentials of being featured in reputable media outlets such as the BBC. These assets give social proof that your company and spokespeople are experts and thought leaders in the industry. While many companies have the logos of broadcast media on their site, very few have the actual recording giving you the opportunity for further engagement and discussions with your audience and giving credibility at the key part in a potential customer's journey to increase conversion rates.
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Showreels
A showreel is a short audio and video file of the best bits of coverage. The audio is great for sharing on message systems like LinkedIn and Facebook messenger and as potential hold music for your phone system. The video version is great to share on your socials and to internal stakeholders that need a quick snap shot of the highlights of your broadcast coverage.
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Social Media Clips (Under 60 seconds with Subtitles)
These clips give the same credibility of the longer spectograms, but whereas they are the full interview these social media clips are under 60 seconds and are designed to deliver a key message quickly. They include subtitles so can still deliver a message if they are seen while a phone is on silent and are in portrait format making them ideal for Instagram Reels and Stories and also TikTok.
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