Santa Monica Travel & Tourism Radio and Podcast Interviews Campaign

Santa Monica Travel & Tourism looked to secure both local and UK-wide coverage to increase brand awareness and to encourage listeners to consider Santa Monica as a destination for their holidays. The city has paired with Brighton & Hove to celebrate a new Friendship Cities agreement with culinary collaborations between renowned Brighton and Santa Monica chefs. The agreement marks a new chapter for the tourism industries of the cities as they partner to celebrate the parallels between the culture, history, food scenes, and creative communities.

The Coverage Highlights included: 4 BBC's, 2 Podcast's and 1 News Network, with a total of 16 items of  coverage, and an audience reach of 2.1 million.

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