Resuscitation Council UK Radio, Podcast and TV Interviews Campaign
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Resuscitation Council UK looked to utilise interviews to support their CPQR campaign, whilst raising awareness of the CPQR as a simple, fast, lifesaving resource that is vital to saving lives. They also aimed to educate the public that an individual’s actions and indeed their own hands can save lives through CPR. You don't need to work in healthcare to be a hero - everyone has a role to play when it comes to saving a life. Bystander CPR and early defibrillation can save someone’s life.
The Coverage Highlights included: 11 BBC's, 3 Nationals and 4 TV's, with a total of 24 items of coverage, and an audience reach of 34.84 million. |
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