The Relations Group approached Porter Novelli with an idea for a campaign for NIVEA on National Kissing Day, as their messaging around the power of human touch is closely aligned to that for the benefits of kissing. NIVEA had commissioned research on the benefits of touch, and were launching a 3-year partnership with the UK Committee for UNICEF (UNICEF UK) in the area of skin-to-skin care for preterm babies. A broadcast PR campaign was the ideal way to leverage their research, promote their partnership with UNICEF and raise awareness of their range of skincare products.
As NIVEA did not have an appropriate / available Spokesperson, we advised Porter Novelli on the best options for independent spokespeople, with Derrick Feldman (who ran the study) explaining the research and Prof Francis McGlone (neuroscientist and leader in field of affective touch) providing insights on the power of touch.

Porter Novelli - NIVEA Radio Interviews Campaign

NIVEA looked to utilise radio interviews to educate audiences as to the power of the human touch and talk about the research recently undertaken by the brand. They also aimed to raise awareness of their range of skin care products and to let listeners know they have just entered into a 3-year partnership with the UK Committee for UNICEF (UNICEF UK) in the area of skin-to-skin care for preterm babies.

The Coverage Highlights included: 3 BBC's, 1 National and 2 News Networks (including Sky News Radio), with a total of 14 items of  coverage, and an audience reach of 30.75 million.

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