PETA Radio, TV and Podcast Interviews Campaign

PETA looked to utilise interviews in order to educate the public about the cruelties of the wool trade, whilst  spreading awareness that animals’ fleece is not ours to take. Wool has a catastrophic impact on the environment. It contributes to deforestation and methane emissions, and is part of animal agriculture, which is the leading cause of climate change. Cruelty is systematic in the wool industry. Investigations into hundreds of sheep-shearing facilities have shown extreme abuse and violence.

The Coverage Highlights included: 2 News Network's, 1 Podcast's and 1 TV, with a total of 6 items of  coverage, and an audience reach of 1.7 million.

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