#SHINESTRONG​

Radio Interviews

The aim of the Pantene #SHINESTRONG campaign was to launch a new £20,000 fund available for women, due to research revealing that women are still lacking confidence in the workplace. The aim of the fund was to allow women to pursue their career dreams and reach their full potential within the workplace. Working with one of the most prominent business women, Baroness Karren Brady, The Relations Group secured a large amount of radio and TV interviews in a very short space of time.

Within two hours, The Relations Group secured 12 items of coverage, including 2 Heart stations and 6 BBC stations. TV highlights included a live interview with ITV’s London Tonight, as well as an interview with ITV shared content to be sent out to every ITV regional station.

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