NHS South Radio Interviews, Advertising and Social Media Campaign

The pandemic has exacerbated pre-existing inequalities, affecting people from black and Asian communities hardest, with the risk of death from COVID-19 in England being highest in Bangladeshi people and Pakistani men. The objective of the project was to run a radio broadcasting campaign to increase COVID vaccination confidence within the Pakistani and Bangladeshi communities and increase the up-take of booster jabs.

The Coverage Highlights included: 44 items of  coverage, and an audience reach of 7.15 million.

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