GOVERNMENT SCHEME LOANS TO SME'S

Radio Interviews, Video Production and Online Distribution

As part of the launch of the Government Scheme Loans to SME's Campaign, we worked alongside a repeat client of ours, Royal Bank Of Scotland and Natwest to run a great awareness campaign.
RBS and Natwest's main aims included positioning themselves as the leading voice in support of SME's, giving tips to local businesses on growth and sustainability, as well as raising awareness of the Funding For Lending Government scheme.
To get these messages across, the RBS's Chairman of Small Business Banking, Peter Ibbetson was in the studio to explain more about the Government scheme and to encourage more lending to small businesses.
Routes to Coverage
Radio Interviews, Video Production and Online Distribution.
Coverage Highlights
Sky News Radio, Sky News Tv, BBC Radio Wales, BBC Radio Oxford and online coverage on The Huffington Post.
Campaign In Numbers
RBS & Natwest secured a reach of 38.89 million listeners with 1 hour 46 minutes worth of coverage.
RBS & Natwest's campaign secured a total of 39 items of radio coverage & 4 items of online coverage up and down the UK.

---