NATIONAL PICNIC WEEK |
Radio Competitions
Mr. Kipling aimed to use National Picnic Week as a platform to promote its individually wrapped cakes as the perfect sweet for your picnic hamper. We used a radio competition as a route to coverage, offering a Mr. Kipling Hamper as a prize. The campaign was a great success, securing a wide range of coverage across the nation, including BBC coverage, with a weekly reach of 4,695,000.
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