SUSTAINABLE PRINTING

Radio and Online Coverage

As part of the 20th anniversary of their sustainable printing line, Kyocera wanted to raise awareness of their environmentally-friendly printing technology, reinforcing their green credentials and position as a leading documents solutions company.

In order to maximise the campaign’s reach, the budget was split between radio interviews, video production, online coverage and a live webcast. The radio day and live webcast were scheduled to coincide with Small Business Advice Week, an awareness campaign run each September by The Relations Group. The online coverage also took advantage of the webcast both in the run up to the live event and after the broadcast via a pre-recorded highlights video.

The variety of coverage methods resulted in a total of over two hours of radio coverage with a weekly reach of almost one and a half million listeners.

---