NATIONAL PICNIC WEEK |
Radio Interviews
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In 2010, Kettle Chips were positioned as the leading brand for National Picnic Week. The campaign aimed to promote the Kettle Chips multi-pack as the ideal addition to every picnic. Through editorial competitions and radio coverage, Kettle Chips used National Picnic Week to promote the outdoors and encourage the British public to enjoy the summer weather. The campaign secured a weekly reach of 4.7 million with 1 hour and 20 minutes of coverage.
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