IRN-BRU Radio and Online Competitions Campaign

Through a mix of Digital and Radio competitions, IRN-BRU looked to raise awareness of their range of drinks, in addition to exciting and reminding consumers that they should be drinking IRN-BRU on Burns Night. IRN-BRU is Scotland's other national drink (whisky of course is our national drink - but this message is a well-established and known one about IRN-BRU) and is a must-have soft drink on Burns Night.

The Coverage Highlights included: 12 items of radio coverage and 10 items of digital coverage, with a total of 22 items of  coverage, and an audience reach of 5.7 million.

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