Hope & Glory Radio and Podcast Interviews Campaign
Through their interviews, Hope & Glory aimed to promote brand pillars and promises (quality, sustainability, traditions and family), whilst educating on the needs, considerations, and challenges of delivering of a truly sustainable brand. Using National Tea Day as a platform, they discussed new research from the brand looking at Brit’s tea drinking habits.
The Coverage Highlights included: 2 BBC's, 2 Podcast's and 1 News Network, with a total of 13 items of coverage, and an audience reach of 1.37 million. |
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