Hong Kong Tourism Board Radio Interviews Campaign

Hong Kong Tourism Board looked to create UK wide awareness of the Hong Kong Wine & Dine Festival, which will be taking place The Hong Kong Wine & Dine Festival; taking place between 11th November and 15th December, the festival has gone online for 2020. For its global audience, the highlight of the event is a diverse series of 34 online masterclasses- live-streamed on WineDineFestival.DiscoverHongKong.com for three consecutive Saturdays and Sundays from 21st November to 6th December.

The Coverage Highlights included: 5 BBC's, 3 National's and 2 News Network's , with a total of 12 items of  coverage, and an audience reach of 6.4 million.

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