PERFECT CHRISTMAS PARTIES

Radio Interviews

Heineken came to The Relations Group ahead of the Christmas Party Season in order to discuss research they had accumulated for the formula behind a perfect Christmas party.

Heineken decided that the best route to coverage would be radio interviews featuring party planner, Peregrine-Armstrong Jones, who has previously planned parties for celebrities like Elton John and the Beckham's. The discussion revolved around the fact that 30% of people won't be going out over the Christmas period, and that 79% think you should bring your own food and drink to Christmas parties.
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The campaign ran brilliantly and secured coverage on talkSPORT, Heart and five BBC radio stations amongst others, with a total listener reach of 5.3 million.

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