Harper Collins Radio Interviews Campaign

Harper Collins looked to use radio interviews to raise awareness of the release of Barbara Taylor Bradford's: A Man of Honour, whilst also encouraging discussion on the book and it’s prequel bestseller, A Women of Substance. Barbara’s first novel, A Woman of Substance, is one of the bestselling novels of all time and her books have sold more than 90 million copies worldwide.

The Coverage Highlights included: 6 BBC's and 1 National, with a total of 7 items of  coverage, and an audience reach of 4.5 million.

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