GENERATION RENT

Research-Led Campaign

​Halifax's Generation Rent campaign coincided with their release of a major new research study into attitudes towards renting in the UK, which The Relations Group was able to use in combination with their broadcast PR expertise to achieve both coverage across some of the country's biggest radio and TV broadcasters. The campaign helped cement Halifax's reputation as a champion of first-time buyers, as well as raise an important issue in the public eye.
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Coverage highlights included Radio 4's flagship Today Programme, Radio 1 and 1Xtra's Newsbeat, as well as over 40 more stations. TV coverage included BBC Breakfast and ITV regional news, with the combined radio and TV coverage reaching nearly three and a half hours in total.

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