Gusto Organic Radio Interviews Campaign

Through their interviews, Gusto Organic aimed to raise brand awareness or their range of fairtrade drinks during Fair Trade Fortnight, whilst positioning the brand as an industry thought leaders, and experts in ethical drinks. Gusto recently scored No.1 Ethical Soft Drinks brand by Ethical Consumer Magazine and remain committed to producing premium adult-orientated soft drinks, lower on calorie, free from refined sugar and with the provenance of using fairtrade ingredients which forms an integral part of their drinks formulation.  

The Coverage Highlights included: 3 BBC's and 1 National, with a total of 13 items of  coverage, and an audience reach of 1.9 million.

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