The goal for this campaign was to promote the HVV bus which was touring the UK, specifically focussing on it’s London stop in Peckham. Alongside the team at Four Health we were able to generate fantastic broadcast coverage which had a direct impact on footfall to the bus on the day, as well as increasing enquiries to the charity in general.
Four Communication - Heart Valve Voice Radio and TV Interviews Campaign
Through their interviews, Heart Valve Voice looked to raise awareness of their #JustTreatUs campaign, whilst also raising awareness of the brand. Untreated heart valve disease patients have come together as part of the #JustTreatUs campaign to urge healthcare professionals to treat patients whose treatments have been suspended or postponed during the pandemic.
The Coverage Highlights included: 2 BBC's, 1 National and 1 TV, with a total of 11 items of coverage, and an audience reach of 3.4 million. |
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