FoodCycle Radio, Podcast and TV Interviews Campaign

Through their interviews, FoodCycle looked to raise brand awareness across the UK, whilst highlighting the importance of social connections and the positive benefits of community dining. They also aimed to encourage people to get involved in FoodCycle’s work – either by volunteering (priority) or donating. To tackle the cost-of-living crisis, food waste and the rise in the number of people feeling socially isolated, one of the UK's leading charities say UK-wide community dining is the solution.

The Coverage Highlights included: 6 BBC's, 2 Podcasts and 1 TV's, with a total of 18 items of  coverage, and an audience reach of 3.3 million.

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