The team at Finn Comms first approached us with a brief regarding a new tubeless toilet roll. Our team worked alongside Finn Comms staff to create and refine Cushelle’s messaging for a radio and TV audience, as well as suggesting independent spokespeople who we felt would benefit the campaign – we eventually settled on Kate Thornton, who proved to be a real asset. We were able to secure some fantastic coverage and deliver Cushelle’s key messages to their chose target demographics.

Finn Comms - Cushelle Radio and Podcast Interviews Campaign

Cushelle looked to secure UK-wide broadcast coverage to raise awareness of the brand and their new Cushelle Tubeless range. They looked to speak about their new survey, in line with the launch, that uncovered that Brits have at least two household disagreements a day, especially over small ‘bugbears.’ They looked to address this, whilst promoting their new range and how it can help prevent family disagreements.

The Coverage Highlights included: 6 BBC's, 1 National and 1 News Network, with a total of 12 items of  coverage, and an audience reach of 4.9 million.

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