DMC PR - Blueair Radio Interviews Campaign

Blueair looked to achieve nationwide coverage to expose Blueair as a leading solution for those suffering from allergies, whilst positioning the brand as the thought-leading and the educator when it comes to clean air. Almost 7 in 10 adults worry about indoor air pollution, so the brand has teamed up with health and wellness advocate, Katie Piper, to educate the public on clean indoor air.

The Coverage Highlights included: 5 BBC's, 1 National and 2 Podcast's, with a total of 13 items of  coverage, and an audience reach of 5.7 million.

---