Disasters Emergency Committee 2022 Radio and TV Interviews Campaign
The Disasters Emergency Committee looked to reinforce the trust the UK public have in the brand by offering information on the appeal and the humanitarian response. They also looked to provide feedback to the generous British public on how the money they have donated is being put to good use. The DEC members work together, and with local partners, to maximise an efficient and effective response and reach as many people as possible.
The Coverage Highlights included: 1 BBC, 4 National's and 1 TV, with a total of 5 items of coverage, and an audience reach of 19.3 million.
The Coverage Highlights included: 1 BBC, 4 National's and 1 TV, with a total of 5 items of coverage, and an audience reach of 19.3 million.
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