Crosse & Blackwell Radio and TV Interviews Campaign

Crosse & Blackwell aimed to secure UK wide radio coverage using a traditional spokesperson mechanic.  New research has revealed more than half of UK adults intend to buy more British produce this year due to Brexit; revealed 57% are planning to buy more UK products as two thirds (66%) want to support the economy, while 61% believe it’s simply a logical choice.

The Coverage Highlights included: 8 BBC's, 2 National's and 1 TV, with a total of 11 items of  coverage, and an audience reach of 7.9 million.

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