BOOTS.COM CAMPAIGN

Radio Interviews

This campaign aimed to raise awareness of the boots.com/askboots website as well as positioning Boots as the trusted experts in health related queries and direct listeners to the website.

We decided that the best route to coverage would be a day of radio interviews so that Boots could use a spokesperson to successfully communicate their messages across to the public and drive visitors to the website. Boots provided Angela Chalmers, one of their own Pharmacists, into the studio for the day to answer presenters questions surrounding the reasons why people often prefer to ask for help online rather than going to a GP.
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The interviews ran smoothly, with a listener reach of 2.6 million and included stations such as Lincs FM, Power FM and Brighton's Juice FM - have a listen to some examples and a testimonial from Boots account manager, Sally May.

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