The Much-Anticipated RAJAR 2021 Findings revealed for Q3 2021

The wait is over!

After a lengthy absence, RAJAR, the official body in charge of measuring radio audiences in the UK, have released their latest report with a revised approach to securing reliable and credible data.
Radio shows and stations remain popular with 89% of the adult population (aged 15+) tuning in every week. With a record-high combined audience (BBC and Commercial) of 49.5million.
Digital listenership continues to grow, accounting for 665 million hours, DAB has a 65% share of digital listening hours, DTV 7%, and Online 27%.
Just over a third of the weekly listening hours (34%) are listened to via a traditional AM/FM radio set. Online listening including Apps is at 18%, whilst listening via a TV has a 5% share.
Voice-activated devices are becoming frequent listening devices with just under half (48%) of device owners accessing radio stations weekly and 20% daily.
The boost in digital listenership could have been bolstered thanks to numerous new digital stations, including Times Radio which received its first audience results in this report with a listenership of 637,000 totaling 3.5m listening hours.
BBC stations continue to play a significant role with 62% of Brits having exposure to BBC radio each week. BBC Radio 2 accounts for 26% of all listening per week, with BBC Radio 1 following at 15%. 72% of listeners fall into the over 45 age categories.
Commercial radio holds a younger audience in comparison, but reaches an impressive 66% of the population per week.
The report showcases positive results from familiar names including Radio X Network 4.1m, LBC 3m, and Virgin Network 2.2m.
The results reaffirm the power of radio and provide a positive outlook for its future as tech continues to make listening more accessible.

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