How Charities Can Use Broadcast PR To Reach A Wider Audience

Unfortunately, charity donation is at its lowest point since 2007. People feel increasingly targeted and aggressively marketed to, leaving them feeling obligated to donate. People want to feel like they're making a choice to help, and this is what we helped the DEC to communicate over the course of their broadcast campaign.
PR is all about communicating a message effectively, which is exactly what charities need to do in order to make people aware of the key issues and why they should donate, but also that donation is a choice. Advertising often relentlessly hammers a point, leaving audiences feeling manipulated. This campaign empowers people to make a choice, presenting them with the chance to make a difference without feeling pressured or obligated. 
Here's a testimonial from the DEC about their campaign and how Broadcast PR helped them achieve their objectives: