5 Things Brands Need To Do To Stay Relevant

​More businesses are starting every day, and thanks to social media and the internet, they are being discovered faster than ever. It is becoming harder and harder for brands to stay relevant and liked, and with ever more sophisticated ways of breaking into the public consciousness, it can be hard to maintain your brand’s position.
The Relations Group is in the business of helping brands with their image, communicating their messages, and positioning them as leaders in their field. Here are our top five tips on how to stay ahead of the game.

Stay On Target
While flexibility and adaptability are important and useful traits for any business, remembering your key message, market, and objectives will mean you stay focused on what your business is all about. Having a solid sense of identity and purpose in an overcrowded market is a blessing you can’t afford to take for granted, and will help set you apart from competitors who try to stretch themselves to encompass everything in the changing media landscape. Having a plan with specific goals in a measurable time-frame will mean you can see what’s working in a definitive way. If your strategy is not working, you can make calculated changes, instead of random quick-fixes that won’t help you in the long-run. 

Play The Long Game
Leading on from this, don’t expect massive growth overnight. A well-timed one-off PR campaign can net you large exposure, but this will drop off once the campaign is over. Undertaking a long-term consistent PR strategy will allow your brand to filter through to people’s subconscious, embedding itself in their mind as the brand of your sector. By adopting a big picture view, you can see how your brand could evolve over time, and the only way to do this is through consistent work to build yourself up, increase your credibility, and expand your reach. Broadcast is a fantastic way to do this through getting a message directly to a targeted audience who will engage with the content you are putting out, which brings us to our next point…

Be Useful/Interesting
Have something to offer your audience. More than ever people are looking at their time as a resource to be invested, so if you aren’t offering something practical or interesting that will help them, you won’t have their attention for long. Your PR story should hinge on something the audience needs to know, something that will positively impact their lives. This will lead to positive association: if you help people, they’ll like you. Considering this is such a simple concept, many brands fail to create content that is genuinely useful to the audience. If you campaign features a story that is bland, uninspiring, or devoid of facts, it will fail. If you undertake research or join up with an awareness campaign to educate the public on an important topic, you’re giving the something that they didn’t have before. This reflects positively on your brand, while at the same positioning you as a leader to others in your field, which we’ll talk more about next.

​Be A Thought Leader In Your Industry
Establishing yourself as an expert is crucial to being taking seriously by others in your field. This can be tricky, but it’s one of the surest ways to build credibility. Start by creating content that goes into detail about the work you do and why it works. Analysis into your sector will be genuinely interesting and useful to people in your industry, and if it is well-written and insightful, people will respect you immediately. Once you’ve made a name for yourself, you can begin to use that as a resource of its own. Your name will carry weight, so you should use it to its full effect over radio, TV, and online, get as much exposure and publicity as possible. We can help facilitate this through a campaign that utilises multiple routes to coverage. You can be the spokesperson for your own brand, after all, you are the expert. 

Get A PR Partner That Is Up To Date And Efficient
Relying on outdated methods or a PR company that isn’t ready to change with the times means you’re underselling yourself, and giving your competitors a free pass to steal the spotlight from you.
The Relations Group began as just one company: Radio Relations. But over time, our skills deepened and diversified, and we released we could do more. Beyond this, we were also facing an increased demand for a wider range of coverage options, as the online market began to take off. By adapting and opening ourselves up to new methods, we now enjoy working across radio, tv, and online, as well as having in house production facilities, and content being generated every day to ensure we’re never quiet. This is why we can say with confidence we know what we’re talking about. 

​So call us on 020 7158 0000 to talk about starting a PR campaign today.