BHETA Radio Interviews and Competitions, and Online Competitions Campaign

BHETA looked to utilise the National Home Improvement Month platform and awareness month to position themselves as the voice, thought leader and influencer of the Home Improvement Industry and the industry body behind the month. They aimed to secure editorial endorsement by radio presenters and online contacts to reach an audience of millions, also raising awareness of the brands that are partners and the activities going on during the week.

The Coverage Highlights included: 5 BBC's, 2 National's and 5 News Network's, 90 radio item's and 159 online item's, with a total of 249 items of  coverage, and an audience reach of 74.2 million.

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