BetProtect Radio and TV Interviews Campaign

Through a mix of radio, TV and podcast interviews, BetProtect looked to promote the launch of a research project funded by The National Lottery, whilst also highlighting how GPs can help people with online addictions. They looked to take advantage of the current media interest in the run-up to the Government outlining proposed changes to gambling laws to portray these messages and objectives.

The Coverage Highlights included: 2 BBC's, 2 National's and 2 TV's, with a total of 8 items of  coverage, and an audience reach of 11.7 million.

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