BEN & JERRY'S PHISH FOOD

Editorial Competitions

Ben & Jerry's have worked with The Relations Group on multiple campaigns, but one which stood out was when we were asked to promote their Phish Food Ice Cream and 60% lower fat version.

We ran a radio competition offering a fantastic prize of a scuba diving experience for two, as well as a year’s supply of Ben & Jerry’s Phish Food Ice Cream. The campaign was a great success as it ran in December, a time where people are not only tucking into tasty desserts, but equally more anxious about piling on the pounds.

We secured a listener reach of just under 3 million including UK wide commercial stations from Clyde 2 in Scotland, to 96.9 Viking FM in Yorkshire to Metro radio in Newcastle.