Allergan Radio and TV Interview Campaign

Allergan looked to secure UK wide radio coverage using a traditional spokesperson mechanic during World Glaucoma Week 2021 to raise awareness of glaucoma and the availability of and benefit of the app to eye care professionals and glaucoma patients. The app has been designed to help patients and caregivers understand glaucoma's impact and that by using the treatment as prescribed, they may continue to live a full and active life.
The Coverage Highlights included: 3 BBC's, 2 News Networks (including Sky News), TV coverage on GB News and Notts TV with a total of 15 items of coverage and an audience reach of 28 million.

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