Aegon Radio Interview Campaign

Aegon looked to convey the meaning of financial wellbeing (it’s not just about how much you earn or have saved but also how healthy your behaviours and financial plans are), and the role mindset and behaviours play when coupled with people’s objective financial position. Through the campaign, they built brand association of Aegon name with the subject of financial wellbeing and raised awareness of the ‘Financial Wellbeing’ report.
 
The Coverage Highlights included: 1 BBC and 2 National's, with a total of 11 items of  coverage, and an audience reach of 3.1 million.

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